Contract Period: Mid-December – April

Commitment: Full-Time (40 hours/week during peak season)

Role Overview

A leading consumer fintech platform is seeking an experienced, performance-driven YouTube & Paid Social Media Specialist to lead hands-on campaign execution during its highest-volume annual marketing cycle.

Reporting closely to the Senior Manager of Paid Social and working alongside the in-house media team, you will serve as the primary execution engine for in-house YouTube media buying while providing targeted paid social support across Meta and TikTok during critical volume surges. This is an ideal contract for a skilled digital media buyer who thrives in fast-paced, high-investment campaign environments and excels at translating performance data into immediate tactical optimizations.

Key Responsibilities

• Full-Funnel Campaign Management: Plan, build, traffic, and execute YouTube and Google Demand Gen advertising campaigns across all stages of the marketing funnel, ensuring rigorous QA and adherence to flight schedules.

• Pacing & Performance Optimization: Actively monitor daily pacing, delivery health, creative performance, targeting accuracy, and budget allocation to proactively identify efficiencies and resolve delivery anomalies.

• Data Analysis & Insight Generation: Evaluate funnel analytics, media reporting, and conversion metrics to generate actionable optimization hypotheses, audience testing strategies, and creative insights supporting both Brand and Performance KPIs.

• Secondary Paid Social Support: Provide hands-on campaign setup, QA, and optimization support across Meta and TikTok Ads Manager during peak operational periods.

• Cross-Functional Collaboration: Partner directly with internal media leadership, analytics, and creative teams to align messaging, coordinate asset handoffs, and streamline reporting workflows.

Key Qualifications

• Proven YouTube & Demand Gen Expertise: Extensive hands-on experience planning, buying, trafficking, and optimizing YouTube and Google Demand Gen campaigns across full-funnel objectives.

• Technical Proficiency: Deep understanding of campaign setup mechanics, tagging/pixel tracking, trafficking QA, audience segmentation, bidding strategies, and dynamic creative delivery.

• Paid Social Fluency: Demonstrated operational experience executing campaigns in Meta Ads Manager and TikTok Ads Manager.

• Data & Analytics Literacy: Strong quantitative skills with the ability to interpret raw campaign data, navigate attribution models, and turn findings into high-impact performance optimizations.

• High-Velocity Execution: Proven ability to manage large-scale budgets with meticulous attention to detail while navigating shifting priorities in a high-volume seasonal sprint.

• Collaborative Communication: Strong interpersonal skills suited for working alongside cross-functional partners in media planning, brand creative, and performance analytics.

Performance Measures

• Execution Accuracy & Pacing: Zero-defect campaign builds, consistent budget pacing, and timely delivery across all seasonal flights.

• Proactive Media Optimization: Fast identification of cost efficiencies, underperforming segments, and high-converting creative variants.

• Business Impact: Measurable contribution toward year-over-year gains in core Brand lift and Performance acquisition targets.